Jul
07

The Most Interesting Press Release in the World

By

I see a lot of press releases everyday. On any given day, I end up putting off looking over press releases because the vast majority of them are so dull or uninteresting my only thought is to gauge out my eyes with a 7H pencil. Long time readers will know my disdain for press releases from previous blogs, but suffice to say, press release writing is a fine art, with a few basic principles that very few follow.

I received a PR the other day on an executive position change. There are few definites in life. For those keeping a running tally they generally involve: you will die someday, you will be taxed both alive and dead, and that any executive hire PR your read will be a deep, deep, dark, dark, deep, dark deep pit (reference) of despair.

These three seemed pretty concrete to me until the other day when I read DreamHost’s press release for Simon Anderson. It very well might be the greatest press release I have ever read. Not only is it humorous and makes me want to read the whole thing, they weave facts about Anderson and the company throughout.

Brilliant piece of writing DreamHost, thank you for making my day.

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