The other day I was marveling at the number of FaceBook quizzes. You know the kind I am talking about, personality tests, what items would you have if zombies attack, which Doctor Who character are you, etc. Some of the quizzes spread like wildfire from one person to the next.
To see how fast things could [...]
Social marketing can be a very fickle fiend. When a company decides to advertise all it takes is a simple plan, build the message, select the medium, craft the pitch, then let it rip. But how do companies go about making something viral?
Viral messages are those messages that are so different, so amazing, or so [...]
Like many buzzwords in the marketing arena, social marketing has been both over and under estimated. It has been hyped up beyond all belief as well as being sidelined as not a worth while investment of time and money.
I could spend this article praising social marketing or I could spent it demonizing social marketing. However, [...]