Posts Tagged ‘ social marketing ’

Can it Go Viral?

Oct 9th, 2008 | By Dave | Category: Commentary, Social Media

Social marketing can be a very fickle fiend. When a company decides to advertise all it takes is a simple plan, build the message, select the medium, craft the pitch, then let it rip. But how do companies go about making something viral?
Viral messages are those messages that are so different, so amazing, or so [...]

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The Art of War: The Enemy of Social Marketing

Aug 18th, 2008 | By Dave | Category: Features, Marketing

Like many buzzwords in the marketing arena, social marketing has been both over and under estimated. It has been hyped up beyond all belief as well as being sidelined as not a worth while investment of time and money.
I could spend this article praising social marketing or I could spent it demonizing social marketing. However, [...]

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