Curtis R Curtis from RankSense sent out a tweet that is quite good. I have been thinking about it off and on for a while. What is interesting is it reminds me of a thing we use to do earlier in my journalistic career. That’s not the good bit though. The good bit is it [...]
Social marketing can be a very fickle fiend. When a company decides to advertise all it takes is a simple plan, build the message, select the medium, craft the pitch, then let it rip. But how do companies go about making something viral?
Viral messages are those messages that are so different, so amazing, or so [...]
With the EU looking to investigate the use of Google Adwords on Yahoo’s network in US and Canada the World Federation of Advertisers (WFA) has also presented the disagreements of various advertisers to the EU.
Although the deal would be isolated to the US and Canada, advertisers say it will have a global impact.
“We feel this [...]
As much as some people may think that web analytics has some sort of mystical or voodoo powers and that by using them you will be filled with a wealth of insight and knowledge that you will immediately see working its wonders on your site’s traffic, think again. All web analytic software does is give [...]
To start with, no one package will have everything you need to truly unlock your site’s potential. However there are a number of free and purchased sites and software that can give you a look at the bigger picture.
The Top Ten things to look for in analytical software is as follows:
Referring Links
Referring Keywords and Search [...]
Like many buzzwords in the marketing arena, social marketing has been both over and under estimated. It has been hyped up beyond all belief as well as being sidelined as not a worth while investment of time and money.
I could spend this article praising social marketing or I could spent it demonizing social marketing. However, [...]
Although there were actually quite a few lessons to be learned from this years HostingCon, I have managed to boil them down into the 10 most important ones or the 10 most important lessons for myself.