Can this be the Windows 8 experience?
By · CommentsBeen a little bit of a slow start, hosting wise so I figured I would talk about something else. But first let’s send out a few shouts around the world:
OpenDNS will be 5 years old. Who knew? Doesn’t seem that long ago when I interviewed CEO, Founder, and Visionary David Ulevitch about his shocking DNS system discoveries and how he intended to fix it. If you don’t use OpenDNS I would suggest switching. It is absolutely brilliant. To swap your DNS to OpenDNS follow the link to faster DNS. If you feel more socially inclined, they are going to have a party in San Francisco. July 28th at The Old Mint, meet David, Allison, and company.
Next shout goes to Derek Vaughan who is in France at the moment. Derek writes quite often for this blog and his writing is some of the best in the industry. Hope you are having a blast.
And lastly, umm, lets go with Open-Xchange. For those unfamiliar, Open-Xchange was at the forefront of the SaaS trend so many years ago, and they easily adapted that to a cloud format. Open-Xchange is a mail and collaboration service not unlike Microsoft Exchange. Recently, Open-Xchange picked up STRATO as a new client. STRATO is Europe’s second-largest web host. This deals places about 5 million + more clients into Open-Xchange’s capable hands. Congrats guys.
So one of the things I have been experimenting on is making my life easier. I have outrageous work hours and to bring the leash on that I have been looking for tools to make the mundane stuff more manageable.
First step was I use an egg timer to budget out my time when I have multiple projects going at once. This technique works quite well for me, unfortunately between cooking and working I often misplace the silly timer. So I definitely needed some kind of alarm.
I have an RSS feed that condenses the press releases from several thousand companies, checks… about 100 Google Alerts, and several PR channel streams. I have been using Omea Reader for a while to organize it all, but it sometimes gets lost in the shuffle. So I needed some sort of RSS reader that can br in such a place to give me real time results and force me to look at it lol.
The rest of the stuff I use is fairly normal, I wanted some way of checking my email without having to open Outlook or keeping it minimized while I glance at the headlines. I need a to do list I can cross stuff off on, a personal note pad; just your basic office stuff. Only I want it all digital.
I had used Rainmeter a very long time ago. Although I was impressed with it, it seemed more like a curiosity at the time and less like something I could actually use and not get bored. I have a problem with graphicly intense interfaces in that my eyes glaze over as I hunt for a means to reduce the amount of crap on my screen. I gave it another look however because it is one of the few desktop skinners, theme builders, whatever, that can run apps, panels, and the like. To make my life easier I grabbed Omnimo (theme/usability pack) for it and I have to say the sheer amount of stuff you can do with it is crazy. The best part though is how little resources the whole thing uses.
Omnimo comes with a few default themes you can use one being Windows Phone 7 the other being Windows 8. Although both looked alright, and I do thing operating systems in general are heading toward an app driven business model, I prefer just making my own messy layout. Still if you want to preview Windows 8, or at least a version that copies the leaked GUI of Windows 8, well maybe that selection will be your cup of tea.
Not really sure where I was going with this blog other than, Rainmeter + Omnimo UI is like getting hosed down with your favorite adult beverage whilst eating a giant prime rib (or substitute favorite food here), without the cleanup. Granted you may waste a weekend getting everything the way you want it, but you can’t win them all.
According to a New York Times article, the FBI seized several servers yesterday. Though they were only interested in one particular client of DigitalOne (a Switzerland company hosting servers in Reston, Virginia) they took three enclosures taking several sites offline and also causing major distress on the network as a whole.
In fact the computers were seized so violently that DigitalOne couldn’t even restart their own servers to provide support for those affected. Spokes persons for the various companies hosted at the data center said it was unclear what the FBI was looking for or why.
DigitalOne fully cooperated with the FBI pinpointing the servers in question. Instead of taking only the supposed criminal servers however, the FBI opted to take the whole enclosure.
What disturbs me is not necessarily the FBI’s actions. Well ok it does disturb me, but honestly I have grown to expect it. True, I am outraged hence this blog, but not surprised. What really got me is the comments to the article. I am amazed by the level of justification, the illogical arguments for it, and the general apathy.
The argument, “if you are against it then you are probably breaking the law as well,” never sat right with me. Mainly because its a logical fallacy. It would be the equivalent of saying if you choose apples over oranges than you are obviously an apple yourself. There is a breakdown of connection between the facts and the conclusion that shows an irrational mind. Likewise the arguments, “if it removes one more spammer I am all for it.”
Yeah? Really? What if we nuked your house to kill a pickpocket would you be for that as well? I think people forget that the FBI is a servant of the people, not a thug. The FBI is there to investigate wrong doing and remove that perpetrator and not by any means necessary. I hate red tape, but the red tape is there to protect the innocent.
Something the FBI failed to do yesterday when they destroyed a ton of virtual real estate to take down one criminal.
Marketing Use to Be Fueled By Go-Getters
By · CommentsI was going through a few marketing studies the other day and can’t help but feel shocked, maybe awed… honestly not sure what I feel.
One study, that was conducted by Adometry (might know them as Click Forensics… not really sure why they changed their name), disclosed that marketers complained quite a bit about the tools at their disposal. And that “lack” of proper tools keeps companies from advertising….
Are you serious? I would be pleased as punch (if punch could be pleased) if marketers nowadays understood the basics of online marketing and would be even more happy if they used A/B testing or at the minimum refreshed their ads.
I can’t help the feeling that tools are just another scapegoat. It reminds me of an out-of-shape guy who decides he is going to start working out and take care of himself. Does he start with the basics like eat healthy and do some standard non-assisted exercises like I don’t know walk/jog or push-ups or some such? Does he build habits through repetition? No, he finds a really expensive home workout machine, puts it together, and allows it to gather dust in the corner of the garage.
Personally, I enjoy the number crunching side of marketing. The only tool I use extensively is a spreadsheet. I have my templates with my own set of metrics ready to go. For myself, being close to the data and spending the extra time with the numbers gives me a chance to reflect on how I can take this data and make it useful in a business sense.
If you absolutely need a tool to aid you on your marketing struggle, make it yourself. And when you update it with cool improvements, white label the old one and sell it.
The Number 1 Problem with Your Online Content
By · CommentsThe titles suck.
That actually makes me feel much better. Thank you. Now, off you go!
Oooo I see you want an explanation. Well, why not. I think by now we know that there is simply way too much information on the Internet. Type in any topic into Google or Bing and you are bound to get thousands of possible sources. In many cases millions.
People don’t have time to read through all of these. So they have to skim, a skill invented the day the first newspaper was printed. What is the deciding factor between all of these items and which one ends up being read? The title.
Would you read an article titled:
Housewife Cooks Fish for Family Dinner
or….
Knife Wielding Female Carves Ichthyoid Victim Up for Supper, Grisly Display is Nightly Ritual
Titles are big things. Treat them accordingly.
The Most Interesting Press Release in the World
By Dave · Comments (0)I see a lot of press releases everyday. On any given day, I end up putting off looking over press releases because the vast majority of them are so dull or uninteresting my only thought is to gauge out my eyes with a 7H pencil. Long time readers will know my disdain for press releases from previous blogs, but suffice to say, press release writing is a fine art, with a few basic principles that very few follow.
I received a PR the other day on an executive position change. There are few definites in life. For those keeping a running tally they generally involve: you will die someday, you will be taxed both alive and dead, and that any executive hire PR your read will be a deep, deep, dark, dark, deep, dark deep pit (reference) of despair.
These three seemed pretty concrete to me until the other day when I read DreamHost’s press release for Simon Anderson. It very well might be the greatest press release I have ever read. Not only is it humorous and makes me want to read the whole thing, they weave facts about Anderson and the company throughout.
Brilliant piece of writing DreamHost, thank you for making my day.