Marketing Use to Be Fueled By Go-Getters


I was going through a few marketing studies the other day and can’t help but feel shocked, maybe awed… honestly not sure what I feel.

One study, that was conducted by Adometry (might know them as Click Forensics… not really sure why they changed their name), disclosed that marketers complained quite a bit about the tools at their disposal. And that “lack” of proper tools keeps companies from advertising….

Are you serious? I would be pleased as punch (if punch could be pleased) if marketers nowadays understood the basics of online marketing and would be even more happy if they used A/B testing or at the minimum refreshed their ads.

I can’t help the feeling that tools are just another scapegoat. It reminds me of an out-of-shape guy who decides he is going to start working out and take care of himself. Does he start with the basics like eat healthy and do some standard non-assisted exercises like I don’t know walk/jog or push-ups or some such? Does he build habits through repetition? No, he finds a really expensive home workout machine, puts it together, and allows it to gather dust in the corner of the garage.

Personally, I enjoy the number crunching side of marketing. The only tool I use extensively is a spreadsheet. I have my templates with my own set of metrics ready to go. For myself, being close to the data and spending the extra time with the numbers gives me a chance to reflect on how I can take this data and make it useful in a business sense.

If you absolutely need a tool to aid you on your marketing struggle, make it yourself. And when you update it with cool improvements, white label the old one and sell it.

Categories : Marketing

Leave a Reply

You must be logged in to post a comment.

About Us

WebHostBlog comes from the creators and former staff of WebHostMagazine.com. WebHostBlog has been a source for Web hosting information and marketing tips since 2003. Along with news and information on the Web hosting industry WebHostBlog.com has covered topics such as business strategy and marketing and continues to be a quality resource for host related subjects. Read More

Contact Us

We work long hours, however we are always interested in hearing what you have to say. So if you have any ideas, comments, questions, death threats, or have a business proposal let us know!

For information on getting a hold of us, you can find our contact information on our Contact Us page

Special Thanks

Our staff has been working with Web Hosts and Web Host finders and news and information sites for over 20 years now and on behalf of those who knew us at The Ultimate Web Host list, Web Host Directory, Web Host Magazine, Web Host Blog and other sites, we'd like to say thank you for helping to build this amazing industry. And we'd like to give a special thanks to many of you who have contributed to these pages, and to Web Host Magazine when we owned and ran it for 14 years. Thanks for your help and advice!
. . . . .