Aug
11

Hostingcon 2009 – Day 2: The Calm Before the Storm

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The 2nd day of Hostingcon saw the opening of the Exhibit Hall. This year’s Exhibit Hall is nearly the double the size of the previous year’s hall. However, both halls had the same amount of exhibitors. This translated to many vendors having bigger booths, more walking space, and a larger network lounge and presentation section. Unfortunately, many exhibitors were complaining about the lack of foot traffic. However, if they saw how good the sessions were today I think they would understand why the exhibit hall received few passersby.

Zane Adam from Microsoft began the day with two keynote speeches; one on virtualization and adding software and services to customer plans. The second keynote was a round table that included Antonio Piraino from Tier1, Stephen Cho from Google, Daniel Burton from Salesforce.com, and Emil Sayegh from Rackspace’s Cloud Hosting company Mosso.

My own day began with interviews and therefore I was unable to attend either, However, I do know that the “ban” on Microsoft keynotes by Linux hosts continued this year and that the round table provided some good, if not generalized information.

Day 2 was especially difficult when it came to choosing sessions. The first time slot in fact had four well written and presented sessions. If I were to choose it would have to be a toss up between 20 Ways to Outsmart Your Competitors by Adam Eisner of Tucows and the Accepting Credit Card and PCI/DSS Compliance round table with Curtis R. Curtis moderating.

The second session was calmer with more specialized sessions giving attendees several areas to choose from. Those who use email marketing definitely should have sat in on Jeff Rohrs’ (ExactTarget) Get More From Email Marketing. While those who offer domain name services should have attended It’s No Longer IPv4, Meet IPv6 by Richard Jimmerson of ARIN (American Registry for Internet Numbers). Lastly, to go with the conference’s theme, Bob Angus of VeriSign presented Selling Premium Services to Cost-conscious Customers.

From this point on the clouds took over. Not just indoors in the conference halls, but outside as well. Though the thunderstorm did not hit, it was beginning to build. Indoors, the individual sessions, the general session, and even the evening’s big networking party all brought cloud computing to mind.

For the non-cloud conscious “Launch Your Product Like a Pro” from NaviSite’s William Toll and Sunmeet Sabharwal.

Figuring out which session to visit at the end of the day was yet another tough decision. All four were extremely good with a star stellar cast of speakers. Gillian Muessig (SEOmoz) delivered High Impact Email, Search, and Social Media Marketing. Neil Daswani from startup Dasient presented Stop Web-based Malware Attacks. Rafael Laguna de la Vera from Open-Xchange discussed messaging through a cloud platform with Driving Cloud Computing with Open Source Messaging. Lastly, Growing Your Business: Getting Upside in a Down Economy from Chris West of CDGcommerce.

With the final general session coming to a close, attendees began shuffling to various places for networking opportunities. For myself, I went to the Microsoft/Parallels Networking Event and had a blast. Afterward I went for a brief stretch of the legs along the Potomac waterfront then headed to bed for another long day. Even with the calmness of the exhibit hall and attendees settling into a rhythm, the rolling clouds in the sky above was a portent for the final day of Hostingcon 2009.

Categories : Conferences

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