Mar
05

Costco Does Web Hosting too?

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Costco, the multi-billion dollar warehouse merchandise and food warehouse, has added Web Hosting to its product offerings. Their discount Web Hosting services are provided by ValueWeb (an Affinity company).

Costco already sells a suite of services for businesses and now they add Web Site Hosting & Design tools. This is good for Costco business and it is a nice marketing idea for ValueWeb/Affinity. Costco is ever growing and expanding and it meets a nice cross section of the business and public communities. By tapping into the huge Costco market ValueWeb/Affinity will increase their mindshare (branding) as well as their revenue by reaching into a whole new demographic.

Like many of their products, the Costco Web Host plan is pretty robust and comes with a reasonable price tag. I think it will compete fairly well in the Web Host marketplace. I almost expected to see a jumbo-sized web host plan packaged in a container that took two strong arms to carry (like so many of their products), but somehow they avoided that 🙂

It will be interesting to see how well it does.

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Categories : Marketing

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