Jun
03

Corpses, Giant Clams, and Kinky Puppies not Epic Enough for You?

By

Curtis R Curtis from RankSense sent out a  tweet that is quite good. I have been thinking about it off and on for a while. What is interesting is it reminds me of a thing we use to do earlier in my journalistic career. That’s not the good bit though. The good bit is it has much more consequence today than it did some 10 or so years ago.

You Say, What is it?

Let’s face it, the average web surfer doesn’t have time to read… go figure. Instead we browse titles, and look at the first few sentences of the first paragraph. If the article holds our attention, we continue, if not we press on. The tweet was to this blog, entitled, “Thank You For Clicking! Part One: Corpse Found In Internet Guru’s Gym Locker.”

Corpse Found in Internet Guru’s Gym Locker, how cool is that title? So going back to what I non-too-subtlety alluded to in the first paragraph. As an exercise we use to pass articles around that were sans title and create our own titles for each article. The point was to get a title that sums up the article and captures the imagination.

If you have a blog or you do article writing on any level I would recommend trying out the exercise. Its best to do it with a group of people and with articles that you are not familiar with. For instance go to some site print out several copies of random articles with the titles removed, pass them around and have some fun with it.

Not only is it a learning experience it can also be quite fun… no really… honest.

Categories : Commentary

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