Archive for The Art of War

Sep
17

Web Analytics 101: Think Different

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As much as some people may think that web analytics has some sort of mystical or voodoo powers and that by using them you will be filled with a wealth of insight and knowledge that you will immediately see working its wonders on your site’s traffic, think again. All web analytic software does is give you a bunch of dumb data. You (or who ever is in charge of the analytics) play the pivotal role of what information you need and how to use it.

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Like many buzzwords in the marketing arena, social marketing has been both over and under estimated. It has been hyped up beyond all belief as well as being sidelined as not a worth while investment of time and money.

I could spend this article praising social marketing or I could spent it demonizing social marketing. However, if you did a quick Google search I am sure you can find thousands of articles doing either written by authors who are far more passionate about either side than I am.

No for this column of The Art of War, I will discuss the number one enemy when it comes to failed social marketing campaigns.

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Yesterday we talked about niches and brands. Both of these two concepts are the lifeblood of a successful company. There is one other area that will strengthen your position in your niche market as well as strengthen your brand. The one area I a referring to is positioning oneself as an expert in their target market.

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If you are a Web Host you have a lot of competition, more so if you are a new Host. The sheer amount of Hosts and resellers are, as yet, incalculable. Their audience is the billions of people across the globe who want to run a Web site, whether for personal or business reasons. You may say, “Well there are billions of people I can reach, I can be successful just by starting up a Web host service and saying here, I am.” Well think again.

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Sep
11

Proactive Sales Strategies

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Finally the last section in the series that started by calling the Web Host Industry Immature. This final installation deals with sales. It was inevitable really.

We started by detailing product management then went into marketing, now we are going to take a look at sales, but not any sort of sales. We will look at the guidelines involved in making your sales force pro-active.

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