Social marketing can be a very fickle fiend. When a company decides to advertise all it takes is a simple plan, build the message, select the medium, craft the pitch, then let it rip. But how do companies go about making something viral?
Viral messages are those messages that are so different, so amazing, or so [...]

Interesting to note that this time of season seems to be filled with web sites where the powers that be have decided its a great time for a redesign. Unfortunately, it also seems to be a time where the users are screaming bloody murder and protesting the companies to change everything back the way it [...]

Thanks to my friends at OpenSRS (the reseller service group of Tucows), I managed to get a copy of the results of one of their reseller surveys. What was interesting was the vast majority of resellers use social networking, but believe that social networks (or those who host social networks) are not a serious threat [...]

At the recent Ad-Tech Conference in San Francisco, panelists discussed the impact of social media in aiding companies and their market brand. It has been three years since a poll found that 55% of all companies polled had setup blogging initiatives. Since that time one thing has been proven correct, social media has redefined the [...]

According to a Forrester Research analyst, the sheer number of ?white label? social networking platforms flooding the market has created a bubble which is due to explode.
The influx of white label social networking platforms is in part due to the social networking marketing hype that exists on the Internet and the ease of deploying these [...]

For brevity?s sake, I am going to assume that most of you already understand banner campaigns and so forth. I will be dealing mostly with getting your message out through active marketing, mainly because there is a lot less information out there on it. Do note that a successful ad campaign uses multiple venues to [...]

Marketing with social networks is nothing new. The principles that make social advertising work are the same principles used to perpetuate a pro-active sales campaign:

Advertising, as we know it, needs to evolve. The next generation of Web surfers deploy popup blockers, banner blockers, and seem to have a complete disconnect when it comes to traditional forms of advertising.

In a not so surprising turn of events, FaceBook has added an opt out clause to their Beacon system. In fact, there is now a friendly button labeled “privacy.” Then you must go to “external sites,” click the check mark and you are done.

MySpace is it really your space or is it a marketer’s dreamland? I will admit I come into this with some personal bias. I hate talking about myself and as such I find it hard to actually engage in such places as Myspace and Facebook, however for the purposes of this article I have gone [...]