Marketing

FaceBook Quizzes

May 5th, 2009 | By Dave | Category: Marketing

The other day I was marveling at the number of FaceBook quizzes. You know the kind I am talking about, personality tests, what items would you have if zombies attack, which Doctor Who character are you, etc. Some of the quizzes spread like wildfire from one person to the next.
To see how fast things could [...]



Hosting in the USA…not

Mar 25th, 2009 | By Derek Vaughan | Category: Marketing

I recently attended the fifth annual WebhostingDay in Bruehl, Germany and figured out that there is an enormous world of web hosting outside the United States. Not only does the International hosting community exist - it is doing quite well. Thomas Strohe is the creator and organizer of WebhostingDay and he explained how [...]



2004: First Breakout Year for Web Hosting

Oct 17th, 2008 | By Dave | Category: Future Trends, Marketing, Web Hosting Info

According to some extremely long and painstaking research, I have found 2004 to be the pinnacle of Web Hosting. If you use Google Trends you would probably say that 2004 was the dot com bubble burst for Web hosting.
Search on any web hosting related term and you will see a huge spike in 2004. As [...]



How to Reinvent Your Online Wheel

Oct 6th, 2008 | By Dave | Category: Commentary, Future Trends, Industry Experts, Marketing, Social Media

Interesting to note that this time of season seems to be filled with web sites where the powers that be have decided its a great time for a redesign. Unfortunately, it also seems to be a time where the users are screaming bloody murder and protesting the companies to change everything back the way it [...]



Why Doesn’t Google Want Ads on Some Keywords?

Oct 3rd, 2008 | By Derek Vaughan | Category: Marketing

For those of you that don’t know this - I was a beta tester of the original AdWords system at Google. Prior to AdWords and its auction process, advertisers would simply petition a Google sales representative each quarter for advertising inventory on a bundle of keywords. The process was utterly messy and unfair. Even when [...]



Never Underestimate the Power of Google

Sep 26th, 2008 | By Dave | Category: Commentary, Marketing

The Gphones are here and already major players in the industry such as Microsoft, Apple, and RIM are blowing them off. Didn’t we do this dance before?
I can understand RIM’s point of view more than Microsoft. RIM has never had to face-off against Google and although the battles of Google versus every market they have [...]



Web Analytics 101: Think Different

Sep 17th, 2008 | By Dave | Category: Commentary, Future Trends, Marketing, Search Engine Marketing

As much as some people may think that web analytics has some sort of mystical or voodoo powers and that by using them you will be filled with a wealth of insight and knowledge that you will immediately see working its wonders on your site’s traffic, think again. All web analytic software does is give [...]



The Art of War: The Enemy of Social Marketing

Aug 18th, 2008 | By Dave | Category: Features, Marketing

Like many buzzwords in the marketing arena, social marketing has been both over and under estimated. It has been hyped up beyond all belief as well as being sidelined as not a worth while investment of time and money.
I could spend this article praising social marketing or I could spent it demonizing social marketing. However, [...]



A word about Competitions and Giveaways

Aug 7th, 2008 | By Dave | Category: Commentary, Marketing

It has come to my attention that several people, who should know better, have a shaky grasp of the differences between competitions and giveaways. I say this because of the “supposed” (and I am physically doing the quotations) controversy of the Ping Zine Motorcycle competition….



The Art of War: How to Get Ahead Against a Sea of Competitors. Part 2

Apr 29th, 2008 | By Dave | Category: Commentary, Features, Future Trends, Marketing

Yesterday we talked about niches and brands. Both of these two concepts are the lifeblood of a successful company. There is one other area that will strengthen your position in your niche market as well as strengthen your brand. The one area I a referring to is positioning oneself as an expert in their target [...]