At the recent Ad-Tech Conference in San Francisco, panelists discussed the impact of social media in aiding companies and their market brand. It has been three years since a poll found that 55% of all companies polled had setup blogging initiatives. Since that time one thing has been proven correct, social media has redefined the [...]

Three search engines, Google, Yahoo, and Microsoft account for more than 85% of all searches (based on the Nielson/NetRatings surveys in April and September of 2007). That translates roughly to 6.3 billion searches… a month.
Using search engines is the 2nd highest activity on the Internet, which is why search engine optimization is so essential.

When building a site from the ground up, you are presented with a variety of things to do and technologies to use. But some of these technologies, though great for your audience are disastrous to SEO spiders.

This is the second and final part in our two parter on terminology for SEO. Through out the month we will be referring to the terminology listed here so read up and then we can get started.

Ok, so SEM month kicks off today and I want to start with the basics. I bet you all saw that one coming. This month we will go through what you need to do when building a site from the ground up and how to run SEM on a current site.

For brevity?s sake, I am going to assume that most of you already understand banner campaigns and so forth. I will be dealing mostly with getting your message out through active marketing, mainly because there is a lot less information out there on it. Do note that a successful ad campaign uses multiple venues to [...]

Marketing with social networks is nothing new. The principles that make social advertising work are the same principles used to perpetuate a pro-active sales campaign:

Advertising, as we know it, needs to evolve. The next generation of Web surfers deploy popup blockers, banner blockers, and seem to have a complete disconnect when it comes to traditional forms of advertising.

In a not so surprising turn of events, FaceBook has added an opt out clause to their Beacon system. In fact, there is now a friendly button labeled “privacy.” Then you must go to “external sites,” click the check mark and you are done.

MySpace is it really your space or is it a marketer’s dreamland? I will admit I come into this with some personal bias. I hate talking about myself and as such I find it hard to actually engage in such places as Myspace and Facebook, however for the purposes of this article I have gone [...]