As recently as five years ago, the cost to develop a new small business oriented Website represented a significant barrier for small business owners. Costs were and remain a function of human resource time and the specialized skills of the Web developer/marketing professional. Site development was always a time consuming highly customized process, requiring advanced HTML skills of a Web developer, branding and marketing communications expertise of a marketing professional and visual arts expertise of a graphic artist. These highly specialized and expensive Web developer/marketing professionals and firms required time to create truly compelling site architectures with striking and innovative product and service representations.

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