Sep
24

Advertisers Throw their Names Against Google-Yahoo Deal

By

With the EU looking to investigate the use of Google Adwords on Yahoo’s network in US and Canada the World Federation of Advertisers (WFA) has also presented the disagreements of various advertisers to the EU.

Although the deal would be isolated to the US and Canada, advertisers say it will have a global impact.

“We feel this deal between Google and Yahoo in North America will have a detrimental impact on how they compete with each other around the world — as they do today,” said WFA spokesperson Robert Dreblow.

This isn’t the first time advertisers disagreed about Google’s methods. The WFA was in staunch disapproval of the DoubleClick acquisition in 2007

Yahoo disagrees. “Although the World Federation of Advertisers did not seek any information from us about this agreement, we have made clear from the beginning that it will strengthen Yahoo’s competitive position in online advertising and will help to drive a more robust, higher-quality Yahoo marketplace for our advertisers, publishers and users,” said Yahoo spokesperson Tracy Schmaler. “Furthermore, advertiser demand will continue to drive prices — up or down — and advertising performance will drive that demand, not collaboration between Yahoo and Google.”

The major reason behind the disagreement stems from the amount of the PPC online advertising market that Google would control through Yahoo. Attorneys from both the US Association of National Advertisers and Microsoft have found that Google would control 90% of the PPC market. Microsoft’s attorneys testified before the US Congress in July that no single company has every controlled 90% of advertising in any market.

Categories : In the News

Comments are closed.

About Us

WebHostBlog comes from the creators and former staff of WebHostMagazine.com. WebHostBlog has been a source for Web hosting information and marketing tips since 2003. Along with news and information on the Web hosting industry WebHostBlog.com has covered topics such as business strategy and marketing and continues to be a quality resource for host related subjects. Read More

Contact Us

We work long hours, however we are always interested in hearing what you have to say. So if you have any ideas, comments, questions, death threats, or have a business proposal let us know!

For information on getting a hold of us, you can find our contact information on our Contact Us page

Special Thanks

Our staff has been working with Web Hosts and Web Host finders and news and information sites for over 20 years now and on behalf of those who knew us at The Ultimate Web Host list, Web Host Directory, Web Host Magazine, Web Host Blog and other sites, we'd like to say thank you for helping to build this amazing industry. And we'd like to give a special thanks to many of you who have contributed to these pages, and to Web Host Magazine when we owned and ran it for 14 years. Thanks for your help and advice!
. . . . .