Archive for July, 2009

Jul
31

Yahoo and Microsoft Again

Posted by: Dave | Comments (0)

I have been trying to avoid this issue for quite sometime. Although the impact of the two collaborating on search will affect the Web development and Web hosting world , it seems to me that there are quite a few pundits and journalists out the who have already covered this at length.

However, I think some of them are looking only at the service of the deal and not at the some of the additional benefits to Microsoft or Yahoo (especially Yahoo since their stocks plummeted).

Wall street was very disappointed with the deal since Yahoo doesn’t get any cash up front, but I think it should be known that Yahoo didn’t loose anything therefore didn’t really sell anything therefore not getting a paycheck at the beginning is inconsequential. What they received was a partnership with Microsoft. Microsoft will outsource their search engine and advertising technology to Yahoo. Microsoft gains additional traffic, Yahoo can free up resources for use elsewhere.

A bigger audience doesn’t just mean that Microsoft and Yahoo will gain money through advertising, what it also means is that Microsoft can garner valuable research and can even use Yahoo (or perhaps Bing since Bing will have the smaller audience) as a test bed for developing new search features. Realistically, Microsoft and Yahoo know that this deal won’t unseat Google as the number 1 search engine juggernaut, but what it does do is give both companies the ability to become more competitive down the road.

Yahoo, for instance, can take the money they were using before for search engine R&D and move it into developing tools, APIs, platforms for their user base, etc. Or, they could use that money to research a better search engine without being under the gun to release new updates to the public. 10 years down the road when the partnership ends Yahoo would then have a search engine platform with 10 years of R&D in it. They could also simply pocket the money, save on the expense to increase their profits.

This is not some scheme to try to get number 1 in search engines quick. This is a long term strategy for mutual improvement of two companies in hopes of the eventually unseating of Google as the king of search engines.

Categories : Commentary
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Jul
29

Rogueware on the Rise

Posted by: Dave | Comments (0)

With so much attention on email spam and trojans it is interesting to note that one of the fastest growing forms of malware is in fact rogueware. And not only is it becoming extremely popular, but it has also proved to be very effective.

Rogueware is basically any form of software that is represented as the genuine article, but is in fact a keylogger, virus, etc. The most common software that is used for rogueware is anti-virus software. The distribution can include less than upstanding means such as browser popups (a machine infected with other forms of malware might in fact bring up popups that direct the user to buy a certain anti-virus software) and spam, but can also be through normal marketing channels such as a web site that is selling anti-virus software. Some have even purchased Google Adwords and banner space.

How it works is simple. The victim purchases the software or downloads a trial copy and installs it on their computer. The software install then carries its payload on to the computer in the form of some type malware such as a keylogger, virus, or Trojan.

There are new variants of this that include a free scan of the computer not unlike real anti-virus companies like Kaspersky and McAfee. The free scan variant will proceed to “scan” your system all the while installing malware on your system.

In both methods, the user signs off on the software allowing it to bypass most forms of security. It might even give you a message like Norton where it says this antivirus software is not effective while other antivirus software is running please disable your antivirus software before scanning.

Now the numbers. In 2008, 92,000 different types of rogueware were spotted. In the second quarter of this year there have been 374,000 new forms of rogueware. This is double Q1 of this years number which was nearly double all of last year. The jump from 2008 Q4 to 2009 Q2 is a 748% increase and now security experts are estimating that Q3 of this year will have around 637,000 new forms of rogueware.

Categories : Security
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Jul
22

Superb Partners with R1Soft

Posted by: Dave | Comments (0)

Superb Internet announces it will introduce a new Managed Server offering featuring R1Soft’s Continuous Data Protection (CDP) technology to bring customers around-the-clock backups.

“Our customers depend on us to deliver mission-critical managed hosting services and R1Soft CDP plays an important role in this. By having frequent CDP backups and the ability to perform bare-metal restores we can give our clients peace of mind knowing their businesses are safe from data loss,” said Patrick Ahler, Director of Business Development and Operations Manager at Superb Internet.

R1Softs disk-based data protection software works by taking point-in-time snapshots at the sector level and only recording changes made since the last backup allowing for backups to run up to every 15 minutes. With the Bare-Metal Restore feature, Superb Internet gains the ability to restore a clients data to any point-in-time snapshot for fast, efficient disaster recovery.

In addition to leveraging R1Softs CDP solution, as a member of R1Softs Hosting Partner Program (R1HPP), Superb Internet gains access to marketing resources and sales tools from R1Soft. It also receives priority technical support and volume licensing discounts.

“The Hosting Partner Program will provide Superb Internet with all of the necessary marketing tools to successfully promote their new Managed Dedicated Server solution. As a partner, we will work with Superb Internet to bring their customers the best in data protection and technical support to enhance the overall customer experience,” said David Wartell, vice president of R1Soft, a division of BBS Technologies.

Provider of domain registration, shared web hosting, dedicated servers, and managed hosting, Superb Internet currently hosts over 250,000 domains. Earlier this month, Superb announced the opening of their third data center strategically located in Springfield, Virginia. All three world-class data centers provide support and are staffed 24×7x365 by certified network engineers to provide the highest level of customer satisfaction.

Categories : In the News
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Jul
16

Off Topic: On Writing

Posted by: Dave | Comments (0)

By trade I am a journalist and writer. In mind, I am a voracious reader and marketer. One thing I like doing, is reading articles where people wonder how something can possibly make money. I like solving puzzles and marketing and human behavior in general, holds the puzzles I find the most interesting.

So with that lengthy and fairly unnecessary introduction, I want to talk about writing. I love writing, especially writing with pad and pen, the sounds of the scratching of the ball point as it catches on the paper, the sound of a finished page and turning a new one.Its not that I hate typing on a keyboard, but I do get tired of it. Which has lead to a series of misadventures.

Last year at HostingCon, the media room was opened to the exhibit hall, which was nice, but the main problem was noise. The noise level was so loud that all of my voice recorder files were unintelligible to the transcribers.It didn’t help that the man sitting next time me on the plane spilled his drink on my notes either. I had a notebook full of soggy pages and about 16 hours of interviews that no one could decipher. So if you add all of that to me looking into opportunities for easing my writing burden you can come to one conclusion: Papa needs a new recorder.

I decided to splurge so I got an ICD-MX20 with transcribing software in hopes that I can take the fast tract to literary poignancy…. Yeah I hadn’t thought about two problems.

The one that most people guess when it comes to transcribing software can be summed up in the following: “Google milks the goat of if not real time date in obesity in half hour hour a day he tops.” I REALLY wish I knew what I said to make the software type this out cause you really can’t make stuff like that up. So the software has a few bugs, no big deal really I am sure if I work with it longer it will eventually work out the second problem is something quite extraordinary.

I talk to myself quite often. Its how I formulate my articles and how I go about general inquiry into Web Hosting. This article in fact was discussed with myself over making some coffee and a bowl of raisin bran. So you would think simple turning a record on and copying what I say would be second nature, but its not. As soon as I turn this puppy on my mind goes blank. I noticed I say “um” and “uh” a ton. Listening to the recordings sounds like a babbling idiot. What was structured thought ends up coming out in a series of random pauses, stutterings, and a mad dash to remember dates, specific numbers, and etc. I almost want to say, “Behold the wreck that is my train of thought.”

Honestly, the files on this sucker right now is like a 7 hour long blooper reel. I may just send it off to Mitch and see if he can take out the best parts and use them for sound bites for his podcast.

Categories : Commentary
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A lot of the blogs I have been doing of late have been centered on Twitter, so why stop now? However, this will probably the last Twitter post for… well at least a few weeks.

I don’t think there is any question as to why many media outlets are having financial problems. They simply do not understand the new media. I read an article from News Factor called Top Media Execs Wonder How Twitter Will Make Money and I couldn’t help laughing.

What is interesting about online media is that is requires technical proficiency and creativity. Its a medium that requires new ideas and new ways of thinking.

“I think it’s a great service. I just don’t think it’s a natural advertising medium,” said Diller, who heads online conglomerate InterActiveCorp.

John Malone, chairman of Liberty Media Corp., also believes Twitter will be hard-pressed to sell advertising on its messaging service without alienating users. Twitter’s best bet, Malone said, probably is to simply get people so addicted to the service that they might eventually pay fees.

But see this is why newspapers are closing and magazines are reducing circulation or like PC Magazine, no longer in print media.

Media executives want to know how Twitter will make money and I look at Twitter and think how can it not?

First off, clear your head of advertisements. Push that to the curb. The bulk of the Twitter using populace probably wouldn’t click on a link or even consider flashing banners, ad links, sponsorships, etc. Although I have a few ideas how they could get advertising to work lets look at the main things Twitter can do.

The acquisition of a company like Tweet Later. Tweet Later has a long list of features that are very useful for a lot of Twitterers. If Twitter doesn’t purchase this company they could develop these tools on their own. The addition of the professional tools for a small fee. Malone said that Twitter needs to get people so addicted that they might eventually pay fees… silliness. According to their site, Tweet Later service has  more than 100,000 users. The service is about 30 bucks a month and users, especially business and marketers, use it. If Twitter picked it up and 10% of the users paid for the tools, Twitter would be looking at ~$140 million a year.

Twitter could produce a system of development tools to software companies for easier interface. The toolkit would be free, but could include a support channel for a nominal monthly fee. Or have the toolkit cost a certain amount of money and add support fees to it. The Twitter modding community is already quite large and the vast array of tools for Twitter is one of its main features, if programmers had even more access to Twitter controls that market could become even larger than it is now.

Twitter could offer a la carte services. They could have the Tweet Later tools, maybe a UI like TweetDeck or Twirl, etc and make it so you can say grab five “power” features for $5 or 15 features for $9.99. By making it user choice as far as the features you get for the fee, users can purchase what they need, making the population of paying customers larger. Heck, Twitter could even make a marketplace so users can see everything Twitter has to offer and all of the tools other companies have, free or fee based.

Now back to advertising. Twitter can make gateway ad landing pages if they wanted for all URLs that are clicked on from tweets. Personally, I wouldn’t like it, but it wouldn’t make me stop clicking on links I find in tweets considering roughly 80% of the links I have clicked on have been very useful.

I am not really going to mention the other ideas I have because this is becoming quite a long blog, but I hope people see the potential is there without too much work for Twitter to become quite profitable and they can do it without advertising or mandatory subscriptions like the pedestrian media magnets believe. Principles here can be applied to any industry as well. You find what people want and you give it to them in the best possible way and in doing so you provide a great service and the customer will be happy to pay for it

Categories : Marketing
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