Apr
08

10 Practices for Achieving SEO Success

By

Search Engine Optimization covers a broad range of topics and is one of the essential parts of getting traffic to your web site. For business and e-commerce sites this can be the crucial step between making a profit and having to close down your doors.

Although there are a variety practices, far more than what I list here, these are the ten that have helped me and, though mileage may vary, I’m fairly confident they will help you.

  1. Be Mentally Prepared
  2. There are NO Magic Wands
  3. Never Stop Searching for Keywords
  4. Never Stop Searching for Negative Keywords
  5. Never be Satisfied
  6. Always Group Like Terms Together
  7. Take the Time to Learn the Material
  8. Search Your Log Files and Stat Data to Find Keywords
  9. Learn the Keywords of your Competitors
  10. Prioritize Key Terms by How Well They Help YOUR Site

Normally I explain each of these step by step but I think today I am just going to lump it all together.

SEO is not so difficult an activity that only a few people can manage. The concepts are fairly straight forward. However, you must be mentally prepared, just because they are not difficult does not mean it is not challenging. For instance we all know we need to find key terms that suit our sites, that concept is easy and fairly common sense. But how do you do that? I start with the focus of my site. I then take some time developing how I would want to get my site from a search engine. After that I go through my log files and see how others got to my site. Lastly, I go through my marketing information and look at my competitors and see what search terms they are doing well in. That is a start.

SEO tools are not magic wands. They are all there to pick up a basic function of SEO work and reduce the amount of time you spend on them. For instance, some tedious things are expanding your keywords. Some tools allow you to type in (or import) your keywords and then it will make suggestions. Some are pretty good, others are really horrid. It will take time to train the tools to your site such that they will constantly give you decent suggestions.

If you are running any sort of PPC campaign then you will need negative keywords, you will need to group like terms together, and you will need to learn which key terms work best for your site. Negative key terms allow you to remove those searches that are not relevant to your site and normally only come into play when doing PPC ad campaigns. Their use gives you highly targeted traffic and therefore spending time to come up with two thousand, five thousand, etc, is a good idea. By grouping like key terms together we can use similar PPC ads to target multiple areas.

Always remember that you can never be satisfied in this and your job is never done when it comes to SEO. You might be number one on various search terms today but other sites are also improving their own rankings. Therefore you must continue finding ways to optimize your site.

Lastly, to be a success at SEO you have to be mentally prepared. It takes a lot of time and effort and since you work is never done you will have to be willing to work at it over and over again. Even on those days where it makes you sick to your stomach you still need to plug away at it. Also if a term is doing poorly or you find you are spending a huge amount of time for very small gains, knowing when to quit is another part of mental preparedness.

Good luck in your own SEO endeavors.

Categories : Marketing

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